Artistic Director & Creative Producer
2021 - 2025
THE CHALLENGE
Making an ambitious international festival work on a limited budget meant constantly finding creative ways to build partnerships, raise funding, and create value for everyone involved. I focused on relationships and win-win collaborations that could bring world-class artists and work to our audience, even when money was tight. Along the way, I led teams of around 20 people across production, curation, social media, PR, web, and events.
WHAT I DID
✦ Artistic strategy & creative direction
✦ Programmed 100+ festival events
✦ Curated 250+ international films
✦ Launched Israel’s first international animation competition
✦ Led production, partnerships & fundraising
✦ Brought international artists to Tel Aviv
✦ Led multidisciplinary teams of 20+ people
✦ Led the festival rebrand, including a new visual identity and logo
20+
Team
$100K
Annual Budget
100+
Programs
250+
Films
Festival in Action









